The creation of a variety of event posters to match a specific audience of rock music fans while following design principles to communicate the intended message effectively and attract attention. By defining the objective, research, layout and composition, typography, color theory, and consistency, these posters stand out from others who ignore these principles and attention to detail for less effective results. Deadlines reflect the time allotted to make an effective piece under specific time constraints. Posting this content online shows my efforts in marketing and effectively communicating to the public.