Ready to Rock?

Volume 1 of Ready To Rock excited ticket holders who were gearing up for their trip to Aftershock. The Sacramento Bee inserted this publication into theirs, which served as a promotional vehicle for the festival three weeks prior to the event. The magazine included three exclusive interviews with members of bands who are on the lineup, promoting the impact and importance of Aftershock. It is easy to distinguish each interview from the analogous color coding and typographic hierarchy.

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Music Festival Campaign: Aftershock

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Wayfinding: Aftershock