Icon of Abstraction
Franz Kline was an American painter, paving his way in the Abstract Expressionist Movement of the 1940s and 1950s. Kline did what was opposite of what was expected from his medium: he practiced his style under harsh lighting to discover tonal differences between black and white strokes used to create his most iconic pieces. The contrast between black and white drew out dynamic tension and raw emotion. He was worried less about what he was painting, rather more about what emotions his paintings evicted upon viewing.
Design
This creation of this brochure constructed a visually appealing multiple panel design that informs about a visual artist while using a chosen folding ratio. It utilized a grid system to proportion and organize information while applying visual hierarchy within its titles, pull quotes, subtitles, and body copy through typographic principles to bring out depth and focal points. The handling of the type and images across multi-facing panels was arranged creatively to achieve maximum readability but can also be used as texture.
