Berry Sweet Tie Dyes
INDUSTRY: Clothing, Fashion
SERVICES: Branding, Stationary, Social Media, Banner, Stickers
BRAND TONE: Fun, Creative, Modern, Durable
ABOUT THE CLIENT
Berry Sweet Tie Dyes is where bold color meets feel-good vibes to shine on the inside and on the outside. Inspired by juicy summer berries and carefree sunny days, their brand brings playful, hand-dyed designs in every burst of color. Just like the people who wear them, each piece of clothing is individually crafted, making each item one-of-a-kind.
They believe fashion should feel fun, fearless, and authentically you. That’s why every Berry Sweet piece is made with high-quality fabrics, long-lasting dyes, and a whole lot of love. Whether you're chasing sunsets, heading to a festival, or just adding a pop of color to your day, Berry Sweet Tie Dyes makes sure you stand out in the sweetest way possible.
Behind The Design
The strawberry symbol is the star of the show, combining the summer berry element mixed with tie dye from the classic swirl in the center. The intermingling of fun and the right amount of boldness speaks to the brands approachable nature to all audiences and modern logo trends with the strawberry mascot.
The use of pink and green are seen as common colors in nature, reminiscent of a summer in bloom. Both complement one another to create a high-contrast, yet balanced effect to the eye.
