In this experimental case study, the meticulously detailed approach to visual identity and logo design is executed through the following ten symbol experiments. They were developed over the semester to expand the students’ knowledge in concepting and producing graphic and effective symbols.
The booklet serves as a journey through the creative process of design, from coming up with meaningful ideas, producing graphic qualities, and effective placement. The intermingling of typographic qualities and visual imagery creates an outcome of meaningful and impactful symbols. Each experiment follows careful instruction and adheres to given parameters. The print production of this booklet includes special craft in printing, scoring and folding, and wire-o binding by hand.
Before diving into the realm of logotypes and combination marks, it is important to explore symbol design. Design revolves around type, and this experiment aims to create strong and finished product utilizing it. Create a monogram solution with the student’s initials integrating scale, weight, case, and slant for a compelling composition.
GMP is a design firm that focuses on graphic custom monograms for all. The founder, Giulia Maria Pantano, is a graphic designer who has seen too many generic monogram logos for professional businesses. As a current Sacramento State student, she is passionate about taking type and transforming it into contrasting and compelling pieces of art to help business put their best foot forward.
Incorporate two different typefaces into a single hybrid logotype solution. With the brand name already provided, choose and pair with two listed typefaces for a standout design. It is vital to incorporate scale, weight, case, and slant to transform a compelling composition.
Velvet Monkey is the newest designer sunglasses brand. The company focuses on showing how using sustainable products can look just as posh as other designer sunglasses brands who use wasteful products that contribute to pollution. They aim to blend in harmoniously with other big names but use recycled and less dangerous materials than their competitors. The company kickstarted in Los Angeles in 2021, recently agreeing to make a-list celebrity and environmental activist Leonardo DiCaprio as the face of the brand.
Use the provided shapes, triangle, hexagon, or circle, and create a logo by utilizing adding whitespace within the shape. It is vital to keep in mind scale, orientation, and depth to elevate the flat shape and give it life.
Round The River is a popular concert venue with the most scenic views of the Sacramento River. The stage and seats are placed on a incline of grass, with the river flowing around it. This is a popular location for music acts of all genres and entertainers. Round The River also has a program, Little River, where they help young children interested in music start bands and help fund their instruments. They hold live shows for these young bands to perform at every Sunday afternoon. Half of their admission prices goes back towards their program Little River. It is a popular travel spot worth visiting and is near Sacramento State University that many students frequent. Music makes the world go round, and so does the water encapsulating the venue.
Tackling the same task as experiment 3, but pair with type. Try to find commonalities between the mark itself and exploring typefaces that complement it well to create a combination mark. Find design elements and spatial relationships that can be incorporated in the type.
Round The River is a popular concert venue with the most scenic views of the Sacramento River. The stage and seats are placed on a incline of grass, with the river flowing around it. This is a popular location for music acts of all genres and entertainers. Round The River also has a program, Little River, where they help young children interested in music start bands and help fund their instruments. They hold live shows for these young bands to perform at every Sunday afternoon. Half of their admission prices goes back towards their program Little River. It is a popular travel spot worth visiting and is near Sacramento State University that many students frequent. Music makes the world go round, and so does the water encapsulating the venue.
Take an assigned word as your fake company and decide what typeface to set it in. Once settled, create a graphic mark to pair with it for a complete combination mark. Integrate the combination to have a contrasted yet coordinated relationship.
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Design another combination mark, but this time using a created name for the company, which must use a minimum of two distinct words. Create a graphic mark to pair with the typeset words to make it a fully integrated mark. The composition must feature self-similarity, yet compelling contrast.
Where you can make the great escape and create! Recreation Records is the oldest standing recording studio in the state that is still running after 70 years in the heart of Bear Valley, California. The owner is ex producer for Fleetwood Mac, Ben Herrera. Ben is a local adventurer with a passion for music. Growing up in the Lake Tahoe area, he was determined to combine his two passions into one. Artists frequent this studio as a way to get a breath of fresh air. It is real and raw, the most authentic form of creating art with blissful views, where just like the trees, they grow and thrive.
Craft a type dominant solution that creates an object or imagery in the white space between the letters of the chosen typeface. Implied form through white space will be meticulously crafted to ensure distinction and legibility.
ANCHORD provides the most durable and reliable guitar strings from Anchorage, Alaska across the globe. The notably sturdy strings of metal are heavily used by performing musicians as their go to strings. With the finest materials naturally found in their prosperous landscape, ANCHORD focus on using eco-friendly outsources to craft their strings. The company anchors their city to those who surround it with reliable execution and stable prices.
Formulate a logo that takes an image, either iconic or something descriptive, and render it in an abstract and graphic way. After choosing the words and typefaces for the solution, single or multiple letters can be replaced with imagery that coincides with the words. Implied form through white space will be applied to ensure distinction and legibility.
Gema is a luxurious high-end Italian boutique that specializes in selling imported lemon themed goods fresh from the source- Sorrento, southern Italy. The owner of the company, Gema Bianchi, spent countless summers on the Amalfi Coast while visiting her father’s side of the family. Sorrento is the birthplace of her father, which is known to grow the Sorrento lemon. Customers cannot get enough of the freshest and tasteful limoncello that her family produces overseas. As well as lemon-based food items, Gema is a local fashion designer who pairs her products with lemon patterned clothing items for sale to provide the full Sorrento experience to America.
Formulate a logo that takes an image, either iconic or something descriptive, and render it in an abstract way. This experiment follows the same basis as experiment 8. Taking the logo we have already created, add color to give contrast, visual weight, and dimension, while serving as a complete whole.
Gema is a luxurious high-end Italian boutique that specializes in selling imported lemon themed goods fresh from the source- Sorrento, southern Italy. The owner of the company, Gema Bianchi, spent countless summers on the Amalfi Coast while visiting her father’s side of the family. Sorrento is the birthplace of her father, which is known to grow the Sorrento lemon. Customers cannot get enough of the freshest and tasteful limoncello that her family produces overseas. As well as lemon-based food items, Gema is a local fashion designer who pairs her products with lemon patterned clothing items for sale to provide the full Sorrento experience to America.
Work on any previous experiment and add texture to any area of the logo using an original photograph. Find a way to use the texture carefully to visually enhance and match the theme of chosen solution.
Where you can make the great escape and create! Recreation Records is the oldest standing recording studio in the state that is still running after 70 years in the heart of Bear Valley, California. The owner is ex producer for Fleetwood Mac, Ben Herrera. Ben is a local adventurer with a passion for music. Growing up in the Lake Tahoe area, he was determined to combine his two passions into one. Artists frequent this studio as a way to get a breath of fresh air from the toxicities of the music industry. It is real and raw, the most authentic form of creating art with blissful views, where just like the trees, they grow and thrive.